01
Objective
Alliance Performance Center was a new softball facility in Greeley, CO. They are the first facility under EL1 Sports to primarily serve softball players. The branding needed to follow closely to that of Alliance Fastpitch.
02
Ideation
Since the brand needed to replicate that of its partner, Alliance Fastpitch, I used their typeface for the logo.
03
Branding
The client desired to use the colors already laid out for EL1 Softball, a range of purples. I chose to add the yellow from Alliance Fastpitch as a tertiary color.
04
Final Logos
The final logo needed to have the ability to add facility location names, as this is the first of many softball facilities. I created an icon with the letter 'a' and gave options to have the location and to leave it off.
04
Collateral
The client required designs for four sets of windows, a step and repeat banner, wall decals, outdoor signage, and an 'I am' banner for female athletes to sign with their affirmations.
