01
Objective
Camp S'more is a new campground in South Haven, Michigan. They were in need of a brand identity. The client came with the name but was in need of a logo, colors, shirts, and signage. The client wanted a family-friendly logo to show youth and life in the new business.
02
Ideation
I began with the idea of the campground feel, trees, fires, and wooden signs. The client desired simple words with an interesting icon. The icon needed to be able to stand alone and be recognizable.
03
Branding
Taking the idea of fire, an extremely hot fire can often turn blue at the base. The concept of extreme heat was brought into the color palette, a gradient from deep blue to bright orange.
04
Final Logos
The final logo was meant to look like a patch, referencing what a wildlife ranger would wear. From there, I broke out a horizontal logo and a vertical logo. In all instances, the fire can stand alone.
04
Collateral
The client was in dire need of large-format signage, clothing designs, and a site map of their campground for campers to find their spot.
